Auckland FC

The Project

Auckland was getting its first-ever A-League club. Our job was to make sure the city knew about it. Hustle & Bustle launched Auckland FC with a high-energy reveal that introduced the club’s identity, ignited fan excitement, and firmly placed the team on Auckland’s sporting map from day one.

Our Approach

We brought media, stakeholders, influencers, and fans together at the brands home in Britomart for the official unveiling of Auckland FC’s name, crest, colours, and inaugural kit. Designed to generate buzz and build momentum, the launch turned curiosity into conversation, and conversation into memberships.