Palmer

Our approach

In 2022, Auckland Real Estate opened 1 Albert Street, formerly known as West Plaza, which has undergone an impressive transformation. As part of the grand finale of the reimagining of this historic site was the opening of Palmer, the building’s flagship bar and restaurant.

To support the opening of Palmer, Hustle & Bustle engaged food and beverage and lifestyle media to generate interest and talkability among influential food commentators, patrons and foodies while driving foot traffic and word of mouth around the new opening. The result? Extensive coverage worthy of this very special dining experience.