Louis Vuitton

The Project

After a sustained period of lockdowns and restrictions in Auckland, it was time to re-engage Louis Vuitton’s VICs and friends of the brand. The solution? A bit of hustle and a lot of bustle to create an exclusive event. 

Approach

Hustle & Bustle partnered with Louis Vuitton to host an intimate in-store cocktail event, welcoming valued customers, friends of Maison, media and influencers back into its flagship Auckland store and preview Louis Vuitton’s latest collections. The activity was amplified well beyond the event via our curated group of KOLs, including global Louis Vuitton Ambassador Dan Carter, styled head to toe in Louis Vuitton's latest collection sharing the experience. We partnered with the very best team including catering by Tony Price Private Dining, Ruinart Champange, and Muisc by Dick Johnson to make the experience extra special.