Moët & Chandon
F1 Viewing Party
Deliverables
End-to-end event management
PR strategy and execution
VVIP guest curation and outreach
The Project
Moët & Chandon partnered with Hustle & Bustle to bring the thrill of Formula 1 to life through an exclusive viewing experience for media, trade, VIPs, and tastemakers. The goal: create a premium brand moment that celebrated the House's long-standing connection to victory, excellence, and celebration.
Our Approach
We developed and delivered a luxury Formula 1 experience that immersed guests in the world of Moët & Chandon. From creative direction and venue partnerships to styling, production, guest management, and hospitality, every detail was designed to reflect the prestige and excitement of race day. To extend the impact beyond the event, we executed a targeted PR and content strategy, generating earned media, social buzz, and a suite of premium visual assets that amplified the experience across multiple channels.
Deliverables
End-to-end event management
PR strategy and execution
VVIP guest curation and outreach
