NZL SailGP

The project

How did we introduce New Zealand to its own SailGP team led by Pete Burling and Blair Tuke? We harnessed our media relations and management skills to create an unmissable press conference. 

Our approach 

Our team got to work, positioning NZL SailGP as New Zealand’s newest and most exciting international sporting team to the public and other stakeholders. We held a press conference to announce the formation of the New Zealand SailGP team, led by Co-CEOs Peter Burling and Blair Tuke to New Zealand media. Sir Russell Coutts, Peter Burling and Blair Tuke introduced SailGP and its purpose, the opportunity and mission for NZ’s team to New Zealand’s top media. Our content was pitched to both local and international media. With numerous feature stories both locally and internationally, and a combined potential reach of millions, it was certainly a must-watch, must-share news.