Shelly Beach

The project
How did we create awareness of and generate demand for one of the most luxury, boutique developments in Auckland? We tap into our creativity, experience and extensive media relations. 

Our approach

To create awareness of luxury boutique project, Shelly Beach, and to position the project as innovative, aspirational, design-led and unique, the H&B team delivered a hyper-targeted bespoke campaign led by exclusive media relations with top-tier business media, amplified by design-led luxury editorial partnerships. The project has sold successfully, is consented and about to commence construction.