Studio Red Wellness

The project

For wellness and yoga client, Studio Red Wellness, Hustle & Bustle simultaneously launched a brand identity alongside its first product to market. 

Our approach

When Vicky Cullinane, founder of Studio Red Wellness and tea sommelier, wanted to launch a range of high quality teas and infusions, we hustled. Carefully curated by Vicky, StudioRed Wellness Tea is a range of New Zealand blended, organic teas and infusions to nourish the body, relax the mind, and bring the wellness benefits of tea to our busy lives. We introduced both Studio Red Wellness and its first luxury product, Studio Red Tea, to New Zealand media and tastemakers through an extensive media relations programme and intimate launch event. The results were exceptional, just like Vicky’s teas.